What is included

The audit is built on analytics and accounting data rather than on opinions about which channel is better.

Discuss the scope

Analytics setup

First we check whether the goals are recorded correctly at all. The data is often distorted.

Acquisition channels

Cost per lead and per deal for each channel, not just the cost per click.

The funnel

Where people drop off: on the site, on the form, at the call stage, at the proposal.

Response speed

How long a lead waits for a reply. The difference between five minutes and two hours is several times the conversion rate.

Lead quality

How many are irrelevant and which channels they come from.

Report

What to fix first, with an estimate of the effect.

How the work runs

Two to three weeks: a week to gather data, the rest for analysis and conclusions.

01

Data check

Whether goals and tags are correct. Without this the entire analysis is built on sand.

02

Collection

Exports from analytics, ad accounts and the accounting system for a comparable period.

03

Analysis

We match spending against results for every channel and every funnel stage.

04

Report

Prioritised findings with a clear estimate of what fixing each one gives.

The most common finding is leads that nobody handled. The form emails a mailbox that is checked once a day, or the messages go to spam. The company increases its advertising budget without noticing that it is losing enquiries it has already paid for.

Frequently asked questions

It is, but it will be incomplete. The first thing we do is set up correct goal tracking, without which cost per lead by channel cannot be calculated. After a month of data collection the picture becomes complete.

No, we handle the technical and analytical side: goal tracking, form integration with the CRM, site speed and removing losses. Running campaigns is an agency job, and we say plainly where our part ends.

Start with the two or three largest by spend. Auditing them all at once drags on and spreads attention thin, while the main losses are usually where the most money goes.

We will audit your marketing

Tell us which channels you use and what the budget is. We will find where leads and money are lost.