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What this area includes

Three services. All three answer one question: where exactly the customer is lost between the ad and the payment.

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Marketing audit

We review the acquisition channels and calculate the cost per lead for each. We check whether the analytics is set up correctly: very often half the conversions are simply not recorded and a channel is written off as unprofitable for no reason.

Sales funnel setup

We document the deal stages as they actually happen and move them into the CRM. We set up lead source tracking so the report shows not only how many deals there are but also where they came from.

Marketing consulting

Working through a specific question with an expert: assessing a contractor proposal, choosing between channels, understanding why leads have dropped. A meeting format rather than a long project.

Where leads are lost

There are losses at every step, and that is normal. What is not normal is not knowing at which step they are largest.

A click on the ad

We optimise the site and the hosting. The page takes too long to load on a phone.

A page view

We check the scenario and the interface. The visitor does not understand what to do next.

Filling in the form

We shorten the form and add bot protection. There are too many required fields at the entry point.

The lead inside the company

We set leads to arrive directly in the CRM. The email went to a personal inbox and was lost.

First contact

We introduce a procedure and monitor response times. The customer was called back only a day later.

A deal

We connect end-to-end analytics through to payment. The source of the lead is not recorded anywhere.

Before increasing the advertising budget, it is worth counting how many leads you already lose. A form that will not submit on a phone, or leads arriving at the mailbox of an employee who has left, devalue any amount of traffic. We find such things in audits regularly.

How the audit works

Two weeks working with your systems and data. The output is a prioritised report where the fixes are ordered by impact.

01

Analytics check

We check that all goals are configured and that the analytics figures match the real number of leads in the CRM.

02

Channel review

We calculate the cost per lead and per deal for each source. It often turns out that cheap leads bring in less money.

03

The customer journey

We walk the whole path ourselves: from a phone, from a computer, we submit a lead and see whether it arrives and how quickly someone replies.

04

A prioritised report

A list of findings sorted by revenue impact and effort. There is always something cheap to start with.

Frequently asked questions

No, running campaigns is not our field and we say so plainly. We do the technical and analytical part: analytics, integrations, the CRM, site speed. We work alongside your advertising contractor, and an independent audit usually improves their results too.

Yes, but the conclusions will be limited: without a CRM you cannot trace the path from lead to payment, and therefore cannot measure the real return of a channel. In such cases implementing a CRM is usually the first item in the report.

It is when every payment can be traced back to the ad the customer came from. Then you compare money rather than leads: a channel with expensive leads may bring more revenue than one with cheap ones. Without that link, decisions are made on intermediate metrics.

Technical findings such as a broken form or lost leads are fixed in days and pay off immediately. Changes to the funnel and the analytics show a cumulative result in one or two months, once enough data has built up.

Related areas

The whole catalogue
Area 10 Websites and web development Site speed and how the forms work Area 11 E-commerce and integrations Linking orders to the accounting system Area 12 Bitrix24 and portals A CRM where the funnel actually lives Area 16 Data and analytics Reporting on consolidated data

We will find where leads are lost

Tell us which channels you use and what raises questions. We will check your analytics and walk the customer journey ourselves.