What is included

We start with an audit: more often than not it is a site own technical errors rather than competitors that hold it back.

Discuss the scope

Technical audit

Duplicates, broken links, speed, indexing, correctness of titles and descriptions.

Removing duplicates

Canonical addresses, merging the www and non www versions, handling parameters in addresses.

Structure and semantics

A separate page for each meaningful query instead of one general page.

Structured data

Organisation, breadcrumbs, questions and answers, products. It produces a richer look in the results.

Loading speed

Images, fonts, caching, compression. It affects both positions and conversion.

Webmaster tools and analytics

Connection, verification of ownership, review of indexing errors, regional settings.

How the work runs

The audit takes a week, fixing the critical items two to three. After that the work becomes regular.

01

Audit

A full technical review with a prioritised list of problems.

02

Quick fixes

We close duplicates, broken links and titles. That alone often produces a result within a month.

03

Structure

We build out the missing pages for existing demand and put the internal linking in order.

04

Observation

We track indexing and positions and work through errors in the webmaster tools.

The most common finding is duplicate pages. The same text is available with and without a trailing slash, with and without www, with sorting and filter parameters. The search engine sees several copies and cannot tell which one to show. This is fixed with canonical addresses and redirects, without a single line of new text.

Frequently asked questions

No, and nobody can. What can be guaranteed is the removal of technical errors, a correct structure and markup, and speed. That is what we control. Positions also depend on competition, the age of the site and user behaviour.

Technical fixes take effect within one to two months, which is roughly how long recrawling and reindexing take. Structural changes and growing the content work over a horizon of six months.

Text is needed, since a page without content does not rank. With links, be careful: buying them on exchanges is useless at best and harmful at worst. We concentrate on the technical side and the structure, because there the result is predictable.

We will run a technical audit

Send us the site address. We will show what is holding back indexing and ranking, in order of importance.