A structure by business line
A separate page for each service or line of business instead of one general page.
Here the information design matters more than the visual design: a wrong structure makes the client hunt for what they need, and they leave.
A separate page for each service or line of business instead of one general page.
Often the most visited page after the home page. With an application form and export to job boards.
The company record, certificates, licences, the data processing policy.
A section that brings search traffic and shows that the company is alive.
Enquiries go into the system with their source attached and do not get lost in email.
Separate language versions with correct markup for search engines.
Four to six weeks. The longest part is agreeing the structure and the text for each business line.
A sitemap and scenarios for each audience. This is a document that is agreed separately.
Layouts for the key page types, the rest are assembled from the same blocks.
Templates, forms, integrations, the administration area for the content manager.
Migration of material, redirects from the old site, analytics.
The most common mistake is a single Services page with a list of thirty items. Such a page is not found for any specific query and does not answer the client question. A separate page for each line of business works both for people and for search engines.
It is calculated from the structure of the business rather than from a wish list: one page per business line, one per key service, plus the utility sections. For a company with five business lines that is usually 15 to 25 pages at launch.
Only if there is somebody to run it. An articles section brings search traffic for informational queries and works for years, but an abandoned blog whose latest post is two years old looks worse than no blog at all.
By keeping the addresses or by configuring page by page redirects from the old ones to the new. This is done before the domain is switched and is verified against an export of every indexed page.
Tell us about your business lines and audiences. We will propose a structure, show similar projects and estimate the timescale.
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